Hey, y'all!

For those who don't know, I'm currently earning my MBA in Management, and for my Marketing class we need to write a marketing plan for a business start-up, and for my project I am writing up a plan for cosplay wigs.

This is where I need your help: Where do you usually buy your wigs? When you're planning a cosplay, where do you look first? Why do you look there first?

Thanks for your help!!!