Director and screenwriter Cecil B. DeMille was one of the first film pioneers who quickly realized that how a movie looked could be a powerful magnet to draw larger audiences into theatres. He capitalized on audiences' thirst for extravagance and luxury, as evidenced in his The King of Kings, The Ten Commandments, Samson and Delilah, and The Greatest Show on Earth. As a result, DeMille sold millions of tickets worldwide.