I think this is just one of those things that is unnecessary. Nothing makes a newcomer feel more part of the shop than treating them like they are part of the shop. Sticking them on a pedestal for all to see and declare they are a newbie seems a bit much, even if you're saying they are the best newbie ever this month!
A newbie raffle or flatsale seems like a better idea to welcome/reward newbies, at least in my opinion.
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