This is Word Dissociation, like Word Association, only the words should have nothing to do with each other.
Player 1: Banana
Player 2: Red
Player 3: Wine
Player 1: Wrong, wine is red, Wood
Player 4: Love
Player 3: Wrong, both have four letters
Yes it's that easy, just write a random word down and check to see if it has anything at all to do with the previous word, and make sure to check to see if you can find something that the previous person missed.
http://video.google.com/videoplay?docid=7084489538066105747 that is the viral video that inspired this.